How to Make your Marketing Matter – StartUpU’s ‘Screw it, Just Do it’ event rundown

How to Make your Marketing Matter – StartUpU’s ‘Screw it, Just Do it’ event rundown

I recently attended VirginStartUp ‘Screw it, Just Do it’ event delivered by StartupU at #ThisWorkspace in Bournemouth. It did not disappoint. Three inspiring presentations on the topic of Marketing and Brand to motivate Dorset’s startup economy. Jo Cruickshanks of Bare Collective Jo gave a heartwarming presentation about overcoming your own negative beliefs to find awareness between the negative messages in your mind that often hold us back. In this space, between those thoughts, the silence, you find “the Real you”. Most intriguing about Jo was her ability to create calm and peace throughout her story that took us on a huge transformation from “who am I” to becoming our own Hero. Jo’s story was a heart-on-her sleeve journey about purpose and personal brand (that she declares she is still on). Jo gave some cutting statements that would remind any level of marketeer the secret of success - when what matters to your business resonates with what matters to your customers. Jo shared sentiment she’s...
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