I’m a leader in Digital Analytics, Website Optimisation and Strategy. My digital career spans 17 years, as a developer, analyst and marketer. I have built and led digital teams across Digital Analytics, Digital Marketing, Social Media, Customer Engagement as well as being a part of leaderships teams, contributing to overall strategy. With 10 years in financial services experience, I built a strong digital analytics capability which lead to an award winning website that topped it’s peers in a number of KPIs. I then consulted for a disruptive retail start-up where social media marketing and customer engagement was key to the success of the products. Connect with me on LinkedIn.